2. Promotion and Spot
3. Sticker and Lockups
4. Hero Graphics
5. Product Illustration
6. Iconography
LA/CA
90026-02535
DATES: 2024
At HeyGen, our mission is to make visual storytelling accessible to everyone.
As an Art Director, I was responsible for elevating the brand's visual identity and ensuring it resonated with a broad audience.
My daily work included web design, developing brand assets, conceptualizing merchandise, updating image styling, and crafting illustrations—both for the brand and its products. Each project balanced creativity with consistency to align with HeyGen’s goals and visual standards in the ever growing industry of AI products.
I collaborated closely with our product design team and external agencies to deliver effective campaigns and product launches. This role allowed me to focus on brand development, streamline creative processes, and produce designs that supported HeyGen’s core mission.