1. Lockup
2. Preliminary Sketches
3. Brand Mark
4. Business Card
5. Website
6. Product Hunt

DATE: 2020


The ultimate solution for effortlessly creating step-by-step training guides with perfectly cropped screenshots, Driveway is geared towards changing the way you store company knowledge.  

I was tasked with creating a brand mark for a tech company known for its AI-powered tools that simplify process documentation. The design needed to embody the product's core qualities: simplicity, efficiency, and appeal to remote teams. Through in-depth analysis and creative exploration, the goal was to visually represent the company's innovative approach to learning and development tools.

Working closely with the company's founders, the process was both collaborative and iterative, leading to an established brand mark that would live throughout the product.