2. Commercial Art Direction
I collaborated extensively with Camelbak’s internal marketing team to define the branding of their newly focused trail running club.
This involved a creative and strategic exploration to capture the essence of trail running, aligning with Camelbak's adventurous spirit and commitment to outdoor sports.
My role was pivotal in shaping the club's visual identity and messaging, ensuring it resonated with both avid trail runners and those new to the sport, ultimately crafting a brand direction that was both inspiring and reflective of Camelbak's commitment to the outdoor community.